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PursenalityPursenality

On 26, Feb 2008 | In | By keouie

Pursenality

I was initially asked to re-design the multiply website of Pursenality Inc. However, their then existent logo lacked taste and personality, both of which should ironically be their identity. When I pointed this out to Andee, the business co-owner,  she asked me to re-brand their name as well as their sister business, Bag-a-mint.

Both businesses sell and resell designer labelled bags at the cheapest most affordable price possible. The challenge was for the identity to look chic and elegant but affordable and friendly.