I was initially asked to re-design the multiply website of Pursenality Inc. However, their then existent logo lacked taste and personality, both of which should ironically be their identity. When I pointed this out to Andee, the business co-owner, she asked me to re-brand their name as well as their sister business, Bag-a-mint.
Both businesses sell and resell designer labelled bags at the cheapest most affordable price possible. The challenge was for the identity to look chic and elegant but affordable and friendly.